Sunday 16 October 2011

Living Down the Myths of Working on the Road

Courier jobs are a great way to make a living. Getting out and about, seeing the world, working as part of a team - they're just some of the attractions. In fact, courier jobs would be perfect - if it wasn't for that old 1970s song "convoy" that was subsequently turned into a film starring Kris Kristofferson and Ali MacGraw.
Let's be clear, there's nothing necessarily wrong with that film or its related song. The beef is really about how the two together have defined an iconic image that is inappropriately applied. What has that got to do with courier jobs? The problem is that large numbers of people associate anyone working in the courier industry with that archetypal road haulage imagery.
Now you may think that's not only no big deal but perhaps it's a good thing. After all, what's wrong with that cultural image of the check shirt, massively muscular and hairy arms gripping a semi's wheel - and a cavalier attitude to the law and bureaucracy? Well, maybe nothing, unless it's applied to you when your work as a courier bears absolutely no resemblance to that culture whatsoever.

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