Couriers doing owner operator jobs may be missing a good marketing angle if they ignore the importance of 'greenitude' in current markets.
The huge demand from consumers for eco-friendly practices is having a significant effect on the service and manufacturing industries. If you 'go green' you can market your services as a business doing owner operator jobs under the attractive eco-friendly label. This is an easy way to widen your advertising appeal and get the edge over competitors.
Here are five top tips for 'greening up':
1. Cleaning Products
Presentation is always an important part of marketing, and your vehicle should always look clean and well maintained. However, if you can also tell clients that you take eco-friendly measures to keep the environment clean, you will score a lot of positive points. When you buy vehicle-cleaning products, look out for labels containing these key words:
• non-toxic
• bio-degradable
• phosphorus-free
• aqueous-based
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